Monthly dealer program

Ongoing recruiting support for your dealership pipeline.

NATA Today is a monthly subscription-based recruiting and candidate-prep service for dealerships. Once your store is on the program, your team can submit hiring requests as needs change — technicians, advisors, sales, BDC, parts, or multiple roles.

Submit hiring needs as they come up. We help keep the pipeline moving toward stronger, better-prepared interviews.

What you are buying

A monthly pipeline program your store can keep using.

This is not a one-time applicant list or a static training package. Your dealership stays on the program month to month. When you need technicians, advisors, salespeople, BDC, or parts candidates, you submit the request and we help screen, organize, and prepare candidates before your managers spend time interviewing.

Monthly subscriptionOngoing recruiting pipeline support for your store.

Submit role requestsRequest technicians, sales, BDC, advisors, parts, or multiple roles.

Stronger interviewsCandidates arrive screened, organized, and better prepared.

Program levels

Pick the level of pipeline support your store needs.

Each plan runs on the same monthly recruiting pipeline model. The difference is how much coverage, role support, and candidate-prep capacity your dealership needs.

Starter Pipeline

Best for one store with light-to-moderate hiring needs.

$995/month

✓ Monthly recruiting pipeline access✓ Submit active hiring requests✓ Sales, BDC, advisor, parts, and technician roles✓ Candidate organization and basic screening✓ Interview-ready handoff support

Start my pipeline

Active Pipeline

Best for stores actively hiring across sales and fixed ops.

$1,295/month

✓ Everything in Starter Pipeline✓ Expanded role request support✓ Technician and advisor priority focus✓ Candidate pre-screening and readiness review✓ Ongoing pipeline movement month to month

Start my pipeline

Full Pipeline Coverage

Best for high-volume stores or groups with ongoing hiring pressure.

$1,595/month

✓ Everything in Active Pipeline✓ Multi-role hiring request coverage✓ Master Certified technician priority✓ OEM / ASE visibility support✓ Higher-touch recruiting and interview coordination

Start my pipeline

Simple model: monthly subscription, ongoing pipeline support, and hiring requests submitted as your dealership’s needs change.

Step 1

Store information

Basic dealership details so we can configure the monthly pipeline program around the right store or group.

Dealership nameWebsiteCityStateContact nameEmailPhone

Step 2

Hiring focus

Tell us where the pressure is now. Once enrolled, your dealership can continue submitting role requests as needs change.

Your roleDealer group size

Priority roles

Service Technicians Service Advisors Sales Consultants BDC Representatives Parts Advisors Multiple roles

Important signals

ASE certification visibility OEM certification tracking Master Certified technician priority Entry-level training pathway Interview scheduling support Candidate pre-screening

What matters most?

Month-to-month program. No long-term commitment required.

After submission: we review your store needs, confirm the right monthly program level, and show you how candidates move from request to screening to prepared interview.